Marketing & Communications

Pathways

Marketing & Communications

Marketing & Communications professionals are experts at connecting with individuals and organizations—they live in a world of diverse disciplines, including advertising, brand management, journalism, social media marketing, and more. Students focused on the communications discipline have the opportunity to build a foundation for a career in business, government, public service, or even entrepreneurship.

For students interested in pursuing a career in Marketing & Communications, we recommend the following core courses in conjunction with Laurel Springs School graduation requirements: AP English Language & Composition, AP English Literature & Composition, Psychology, AP Psychology, Sociology, AP Statistics, Pre-Calculus, and Economics.

Advertising & Sales Promotion

In the United States, companies spend approximately $200 billion a year promoting their products and services. Discover how marketing campaigns, ads, and commercials are conceived and brought to life, and even meet some of the creative folks who produce that memorable media. Learn about different career opportunities in the field and how you can be part of this exciting, fast-paced industry.

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American Sign Language 1

Did you know that American Sign Language (ASL) is the third most commonly used language in North America? In this course, you will explore Deaf culture – social beliefs, traditions, history, values and communities influenced by deafness. American Sign Language 1 Part A will introduce you to vocabulary and simple sentences so that you can start communicating right away. Part B will introduce you to more of this language and its grammatical structures. You will expand your vocabulary by exploring interesting topics like Deaf education and Deaf arts and culture.

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American Sign Language 2

Building upon American Sign Language 1, you will improve your communication skills and foster your understanding of deaf culture. You will learn about classifiers, glossing, and mouth morphemes, as well as how to give descriptions and directions. Students will learn how to tell a story and ask questions, benefiting with greater exposure to deaf culture.

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Business Information Management 1A

Build your career skills and strengthen your knowledge of business information management by exploring types of businesses and the elements of business planning. Learn about the initial requirements to start a business, then examine business finances, marketing, sales, and the importance of customer service. Computer hardware, networks, and the internet are discussed as well as the basics of web design. Lastly, you will explore ethics and business law, giving you an opportunity to discover your passion for business!

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Business Information Management 1B

Building on the prior prerequisite course, you will become more familiar with the application of information management in business. You will learn about professional conduct, team work, and managerial skills while also examining careers in business technology. The basics of word processing, spreadsheets, databases, and presentation software are explored while you become comfortable operating each of these programs. Finally, the future of business technology is discussed, providing you a foundation in business information management.

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Creative Writing

For many hundreds of years, literature has been one of the most important human art forms. It allows us to give voice to our emotions, create imaginary worlds, express ideas, and escape the confines of material reality. Through creative writing, we can come to understand ourselves and our world a little bit better. This course provides students with a solid grounding in the writing process, from finding inspiration to building a basic story to using complicated literary techniques and creating strange hybrid forms of poetic prose and prose poetry. By the end of this course, students will learn how to discover their creative thoughts and turn those ideas into fully realized pieces of creative writing.

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Journalism

In our Journalism course, you’ll learn how to write a lead that grabs your reader’s attention, interview sources effectively, and write engaging news stories. You will explore the history of journalism and how the modern world of social media can provide an excellent platform for news. You’ll learn how to transform your writing, photography, and collaborative skills into a journalism-based career.

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Marketing Foundations 1A

Welcome to the fast-paced and exciting world of marketing! You will learn about the role of marketing in business in addition to the basics of business management, customer service, and economics. Also, you will examine how to identify target markets, perform market research, and develop successful marketing strategies. Finally, the legal and ethical considerations of business and marketing are discussed along with the impact of government on business.

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Marketing Foundations 1B

Building on the prior, prerequisite course, you will dive deeper into the marketing world with real world applications and practices. Engage with the marketing mix by studying understanding branding, advertising, promotion strategies, and more. Learn about effective sales techniques and discover employment opportunities to pursue a career in this exciting field!

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Photojournalism

A powerful image can tell a story without words. Students in Photojournalism will be introduced to some of the pioneers who set the standards for this unique way of storytelling. As they study the principal types of photojournalism and the ethical responsibilities
a photojournalist has behind the lens, students will develop their storytelling skills through their writing and photographs.

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Principles of Business, Marketing, and Finance 1A

Gain fundamental knowledge that will help you pursue a career in business! You will explore the different types of businesses and ownership forms, the impact of governments on business, and the marketing of gods and services. You will also engage with the principles of globalization, free trade, and various economic systems. Finally, the impact of technology on business, business ethics, and social responsibility are discussed, providing you with a foundational knowledge of business.

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Principles of Business, Marketing, and Finance 1B

Building on the prior prerequisite course, you will expand your knowledge of the basics to explore advanced topics, such as marketing strategy, banking, and investments. Finally, examine employability skills and careers in business, finance, and marketing as well as various entrepreneurship opportunities.

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Public Speaking

Examine the foundations of public speaking through Aristotle and Cicero’s views of rhetoric, then traces those foundations into the modern world. Learn theory as well as the practice of effective public speaking, including how to analyze the speeches of others, build a strong argument, and speak with confidence and flair.

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Social Media: Our Connected World

Learning how to interact on social media platforms is crucial to thriving in this age of digital communication. Explore the ins and outs of social media platforms like Facebook, Twitter, and Pinterest, as well as how to use them to benefit personally, academically, and, professionally. This course will show you how to use these resources in powerful ways.

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Sports & Entertainment Marketing

Explore basic marketing principles and delve deeper into the multi-billion dollar sports and entertainment marketing industry. Learn how professional athletes, sports teams, and well-known entertainers are marketed as commodities and how some of them become billionaires as a result.

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